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The Artifice

This Artifice film production will aim to discover the positive and negative aspects of self expression by taking an objective glance at modern culture. In particular, the personal, social and cultural identities within Coventry. By collaborating with the public, several video web episodes will be produced and released to a 4+ million audience. The project is currently awaiting funding results.

The Artifice game is an interactive adventure where users can explore a virtual world, complete challenging tasks and interacting with their friends. The content embedment system within The Artifice game allows users to integrate their own media content directly into the game. This revolutionary idea can create viral media exposure in a fun and interactive way which can benefit casual users, dedicated players, artists and advertisers alike.

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